The Label

Designed to be enduring and meaningful, our pieces are made with you in mind. We seek to create a safe space for women to feel proud of and authentic in their bodies — being themselves is more than enough.

Doubling up as pieces for everyday wear, these statements come in the form of flattering fits that hug your body. To empower the conscious-minded, kind women whose hearts are for the world we live in.

We design constantly with the Buoy.swim woman in mind. We want nothing more than for mothers and daughters of all generations, to look your best as you feel your best. We want to be there when you take your first jump into the pool, your first leap into a lake, and your first dive into the ocean.

For women, by women.

We are proud to have the opportunity to use our platform to support and encourage projects and causes we feel strongly about.

We are excited to share that we have partnered with AWARE Singapore to give you the opportunity to shop for change.

It started out as a tribute to International Women's Day in 2022, where we crafted a lilac capsule and donated $5 from every purchase of the collection to the Hope in the dark fund by AWARE.

From March 2022, $1 from every purchase will go towards efforts aimed at tackling sexual violence through AWARE's Hope in the dark fund.

Read more on the Hope in the dark fund here.

Your purchases will go towards providing counselling and legal advice, amongst other useful guidance for victims of sexual violence.

We are so excited to embark on this journey with you, our community.